Our Unlikely Competitors

Americans spend more than $2 billion dollars year to store unused things. Another $39 billion is spent each year on garbage disposal.

It would be fascinating to hire an ethnographer to go inside self-storage lockers with renters to learn how their things ended up locked away. Certainly there would be stories of sentimental heirlooms that must be kept. But among these mountains of unused stuff, we suspect there are many products that simply didn’t work out — and rather than admitting failure, it’s likely that the owners simply stored the bad memories out of sight.

Moving forward in time, imagine what archeologists will think a thousand years from now as they dig though our trash pits, finding smiling Chia Pets, mounds of Mr. Coffee makers, and bizarre cordless phones by the bushel basket. What will our trash tell them?

At Wize.com, we want to put a dent in the self-storage and garbage disposal industries. If everyone used WizeRank to research products, we think there would be a little less demand for self-storage and trash hauling. Certainly the buyers of these products would be happier with their purchases.

Buying bad products is more than a waste of time, waste of money, and waste of emotional energy. Buying bad products creates ambiguous junk and garbage. Watch out self-storage and garbage industries! Wize guys have your number.