The pint-size 11 inch, XEL-1 television will cost 200,000 yen (around $1,700) per unit. Sony does have plans to be releasing larger models in the future.
The Sony OLED XEL-1 TV is said to have advanced levels of contrast and brightness, a broad spectrum color reproduction. OLED technology is also known for being extremely environmentally friendly. Despite their small size, they really look clean, modern and overall aesthetically pleasing to the eye. For us here in the US, hopefully Sony will decide to market them our way in 2008.