It also reiterated the next step up in technology for Sony digital cameras, the 24MP "Flagship" camera.
Here's a summary of what you can expect from the two cameras it is entering into the dSLR market.
The Sony alpha A700 is rated a 99 at wize.com, the highest rating that the company gives to a product, making this Sony model a camera to consider buying instead of the popular Canon Rebel XTi (rated 97 at wize.com). The price tag for the A700 is a bit higher than for the Rebel XTi, but you get more megapixels--12 for the A700 as opposed to 10 for the Rebel XTi. Two highlights of this camera mentioned at the Consumer Reports site are:
1. The dynamic range optimizer lets you brighten the dark areas of the dynamic range, allowing for more detail in shadows.
2. An image stabilizer built into the camera's body.
The "Flagship" camera (Sony's temporary name for its new product) will have a 24MP full-sized sensor. The camera will have Sony's "SteadyShot" image stabilization (which on the point-and-shoots works very well). We'll have to wait till it gets closer to 2009 to find out more about this camera. The Flagship is pictured in the above left part of this post.