Those Arrogant Gadget Buyers

Early gadget buyers have a streak of arrogance according to the following headlines today:

Headline 1: Gadget buyers seen as assertive, even arrogant: study
Headline 2: Early gadget buyers are arrogant: study
Headline 3: Study Probes Gadget Zealots’ Minds

Yes, indeedy, gadget buyers have extremely high opinions of themselves. Here's what the study found item by item:
1. Tech lovers scored high (from a sample of 25,000) in leadership and assertiveness.
2. They scored low in modesty.
3. Adotas.com even went as far as concluding that tech lovers are "decisive, conceited boors."
4. People who purchased more 3 or more computers in the past 2 years tend to be inclusive and decisive.
5. People who know what they want and go after it were likely to purchase the latest model cell phone.

My guess is ads for technological gadgets will begin with the following question:
Are you dynamic, assertive and know exactly what you want? Then...