Continued Support of the "Long Tail" for Search
There continues to be more and more evidence to suggest a need for change in how people find things online. According to this article at Australian IT, Bill Tancer (GM of Global Research at Hitwise) suggests that people are becoming frustrated with the search results provided by the major search engines and are looking for more specificity in their results.
This shift in the search industry was even more evident and a hot topic this past week at AltSearchEngines Day II, which was held in San Francisco, CA. We had the opportunity to listen to presentations and hear panel discussions from many of the thought leaders and CEOs of startups dedicated to improving search. It's clear to us all that there is SO much to improve upon and that users will continue to see and demand improvements in how they find stuff online.
There's no denying that Google is the leader in US Searches, but the evidence continues to show that people are expecting more and more and that's where alternative search engines and innovative niche services are going to shine.
In our research and user testing at Wize, we've learned how people shop for products offline and it's only natural that they would want to shop the same way online! When was the last time anyone went to the store and asked for a Oster blender with work top, 2 speed, 40 oz blender with pulse features?! People usually will ask for something more specific to their needs, such as the best blender for smoothies and this where the long tail shines...
