First there was the Ebay song, the MySpace song, then Facebook had one and now, low and behold we have a plethora of Apple iPhone songs and music videos hitting the web.
Leave it to innovative and passionate people, which there seems to be more and more of these days, to come up with some of the first Apple iPhone music videos that triumph the smart phone and express the raw consumer desire for the most talked about product so far this year.
These videos are created by a vast array of people. From regular consumers, people that are a little bit like you and I, to serious columnists (Check out the video below from Emmy award winning CBS News correspondent David Pogue who is also the current technology columnist for the New York Times). All seem to be praising the wide variety of features and functionality as well as not forgetting to pointing out the flaws. Thanks guys, can't forget those!
What's fascinating to me is that these days, a simple comment is not quite enough all the time. The additional need to create and express views and ideas about products through music can not only help us find and decipher between products, but entertain us in the same breath.
So where is this all coming from? That may be an obvious question, but it is one that I must ask.
Frankly, technology is now allowing for creativity. Yes, that's not really news, but a good reminder. The ability to be able to create video on a small budget (most still camera's like the ones you can find on Wize.com have video capability), and with in home editing systems the possibilities these days are practically endless. Not only has technology helped fuel this fire, but websites like YouTube encourage just about anyone to upload and create video by hosting and at times even promoting people's content for free. It seems for a moment we are all working together.
This wave of communication and interactivity at times can assist in the purchasing process, and perhaps if the content is not quite helpful in that manner, at least we'll all be entertained. That, to me holds immense value.
Below are just some of the Apple iPhone videos I found, so you can be entrained as well:
The New York Times went all out in an article today about the Sims. There's a video which describes how the game works and a description of the big bucks the popular video game is making for Electronic Arts, the company that produces it. 